Other impacts 10 1.4 Research objectives. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. London Gatwick Airport Southwest Airlines easyJet EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. 3.7.1 Management 11 Its theory might affect the perception of air travel with the vision of building a customer focused brand. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The cookies is used to store the user consent for the cookies in the category "Necessary". Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Changing pictures of the political sphere have a deep impact on the aviation industry scene. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Passengers occasionally had to wait longer for reimbursement of their expenses. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Stakeholder theory. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. This is particularly shared among young travellers and several business travellers. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Low-cost carrier, Pestle analysis of Easyjet The cookie is used to store the user consent for the cookies in the category "Other. School Number: 110131060 As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. They influence the companys decisions as they are the main say of it. Quality Glossary Definition: Stakeholder. This website uses cookies to improve your experience while you navigate through the website. A stakeholder is a person group or organization that has interest or concern in an organization. 1. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Airline Case Study easyJets $500 Million Gamble [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Picture 1. EasyJet company 1 These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. but lacking of traditional service. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Economical impacts 6 As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Marketing The owner of the business can be role models for the employees. Introduction 3 The cookie is used to store the user consent for the cookies in the category "Analytics". References: list Airline, Stakeholders 2.2.4. 3. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Easyjet. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Easyjet is a low-cost airline with headquarters in Londons Luton Airport. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. 2. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. EasyJet was founded by Haji-Loannou in 1994. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Premium It was claimed to possess improved fuel efficiency over contemporary airliners. It has 29 bases across Europe, the largest being Gatwick. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Introduction The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Table of Content P2 M1 and D1 Local community and pressure groups. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Employment The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). These cookies track visitors across websites and collect information to provide customized ads. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. In April 1998 EasyJet went online. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Customer service This report will consist of an analysis of EasyJet's macro and micro marketing environment. 342. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Charitable organization 's total fleet comprises entirely Airbus aircraft. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Management Describe the product; you need to cover all the elements (core benefit actual product and augmented product) 3.5.3 Customer support service 10 Identifying all of a firms stakeholders can be a daunting task. The series, while not always portraying the airline in a positive light, did much to promote it during this time. London Gatwick Airport It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Total revenue ( million) 2,362.8 1,797.2 31.5%. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Stakeholder Main Interests, Premium WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Pressure groups and government. Income statement for only $11.00 $9.35/page. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. These are stakeholders who are directly affected by a project, such as employees. Being competitive means the ability to withstand the market demand, ability . Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Originally . Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. It was a shaky start but one that would grow into a stable foundation. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . The Annual General Meeting will be held on Wednesday, 23 December 2020. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium How does EasyJet contribute to the UK economy? Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Answer (1 of 4): A number of these stakeholders can be Identified. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Strategic management, Stakeholders of marks and spencer and their influence. [16] They later closed three of their bases. It currently uses the slogan "This is Generation easyJet". Best Essays. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. In the early 2000s McDonalds saw for the first, Premium [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Some 2,208 customers had their . They have the interests in the activities of an organization and can be divided into internal and external stakeholders. The company was founded by . for only $11.00 $9.35/page. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. They contracted to buy 12 brand new 737s from Boeing in 1997. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. We also use third-party cookies that help us analyze and understand how you use this website. Table of Contents Management This stability is a significant advantage for the growth of Easyjet must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Stakeholder analysis Marketing By clicking Accept All, you consent to the use of ALL the cookies. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. EasyJet under fire as flight chaos exposes carrier's operating model. When flights are cancelled, passengers are supposed to be reimbursed within one week. An aerial view of SEN. 3.4 Place 8 Avianca, the characteristics of this category of product. 4 min. Name: Doancan Yksel Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium You also have the option to opt-out of these cookies. Easyjet Plc. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. 3.2 Product and services 6 Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Table of Contents. EasyJet endeavours to respect the principles of the ILO . This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Development and justification of an Easy Jet strategy map. Airline But opting out of some of these cookies may affect your browsing experience. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. 2.6.2 Legal factors that influence Easyjet Plc. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Tesco are a one of the largest retailer stores in the world. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Strategic management, EASYJET The Airline business segment operates its route network. As a result the low-cost airlines (LCA) are flourished. Its principal activities include airline operations and aircraft trading and leasing. Ansoff's Matrix. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. 3.1.3 Discounts 4 EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. This problem has been solved! For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight?
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